Tobacco companies have successfully baited youth into using tobacco products. In 2023, about 2.8 million youth used tobacco products. This includes 12.6% of high school students and 6.6% of middle school students.
For the 10th year in a row, electronic cigarettes are the most commonly used device type among youth. Among those who currently use them, more than 1 in 4 are daily users, and almost 90% use flavored devices. Sadly, many of these users will go on to be lifetime tobacco consumers and become addicted to nicotine.