Tobacco companies have successfully baited youth into using tobacco products. In 2024, about 2.25 million youth used tobacco products. This includes 10.16% of high school students and 5.5% of middle school students.
Electronic cigarettes remain the most commonly used tobacco product among youth. In 2024, 1.6 million middle and high school students reported current e-cigarette use, and nearly 90% used flavored products. Sadly, many of these users will go on to be lifetime tobacco consumers and become addicted to nicotine.