FLAVOR ATTRACTS

The Tobacco Industry Spends $70 Million On Marketing in NV

$70 million dollars are spent by tobacco companies marketing products each year in Nevada. Most people who smoke started before the age of 18 because nicotine hooks developing brains more easily than adult brains. Bright, colorful packaging, sweetened flavors, and fun names like Pop Rocks, Jolly Ranchers, and Pineapple Express entice kids and young people to try e-cigarettes and vaping products where the nicotine delivery is faster and more intense than combustible cigarettes.

What Are Flavored
Tobacco Products?

Flavored tobacco products are any nicotine-delivery products with a taste or smell other than that of tobacco. Flavors are used in smokeless and chewing tobacco, cigarettes, cigars, cigarillos, vape liquid (used in e-cigarettes), electronic nicotine delivery systems (ENDS), nicotine gels, dissolvables, hookah and pipe tobacco.

There are over 15,000 e-cigarettes (vape) flavors alone, with many being youth luring “candy flavors” like chocolate, mint, bubble gum, gummy bear, berry blend, cotton candy, strawberry, and blue raspberry.

Flavoring improves the taste and helps mask the harshness of tobacco products and can even give the impression that tobacco-flavored products are less harmful than non-flavored products, leading to an increase in nicotine addiction.

Baiting With
Flavoring

Who is replacing the people who smoke who quit or die every year? The tobacco industry has identified impressionable middle and high schoolers as a constant supply of new people who smoke with added  flavors, flashy packaging, and the low pricing of e-cigarettes and cigarillos.

With stricter laws and policies, the tobacco industry had to find savvy ways to attract new consumers and keep current tobacco users hooked, like adding flavoring to their products.

Youth Prefer Flavors

Adding flavoring to tobacco products lures people into smoking, as studies have shown both adults and children prefer flavoring.

Research reveals the younger the individual is, the more likely he or she will be users of flavored tobacco products as studies show 81% of youth who had ever used a tobacco product started with a flavored item.

The 2019 National Tobacco Survey showed that 5 million students (approximately 1 out of 4 high schoolers) reported using e-cigarettes. 65.9% of these students used fruit-flavored vape liquid to enhance their smoking experience.

Manufacturers of cigars also market their products to attract younger smokers by making cheap, small, sweet-flavored cigars that come 2-4 a pack.

73.8% of youth who smoke cigars stated the reason they do is “because they come in flavors I like.”

Graph Source: The Truth Initiative

ADDICTION
ISN’T SWEET

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Health Risks

  • A false perception is putting youth in danger. According to The Truth Initative, studies show that most youths perceive flavored tobacco products as being less harmful than traditional cigarettes.
  • Flavoring masks the harshness of tobacco, making smoking more tolerable, exposes the user to many harmful toxins, and increases addiction.
  • Centers For Disease Control and Prevention studies show youth who use flavored tobacco products are more likely to become chronic smokers, experience nicotine addiction, and cause damage to their developing brain.
  • Smoking at a young age increases the risk for dealing with tobacco-related illnesses like heart disease, stroke, and bladder, throat, mouth, kidney, cervix, and pancreas cancer, and early death.
  • E-cigarettes (vapes) are the most popular way youth use flavored tobacco products. This usage led to an outbreak of EVALI (e-cigarette, or vaping, product use-associated lung injury), causing 68 deaths and 2,807 reported hospitalizations, including affecting youth under 18.
  • Researchers linked Vitamin E acetate, an additive that is only harmful when inhaled, to the EVALI outbreak. Vitamin E acetate was present in lung fluid of patients diagnosed with EVALI.

Flavoring Regulations

The FDA’s Family Smoking and Prevention Tobacco Control Act banned the sale of all flavored cigarettes except menthol. This ban was later extended to other tobacco products, including e-cigarettes (vapes) that use pre-filled flavored cartridges (pods).

The ban on pre-filled flavored cartridges that load into e-cigarette devices does not extend to the single-use disposable devices that do not use cartridges or open-tank vape systems that allow consumers to mix and load their e-cigarette liquid.