Menthol is one of the most popular flavors added to tobacco products. In fact, approximately 30% of the cigarettes in the U.S. are menthol flavored.
Studies reveal that 52% of new smokers began with menthol cigarettes. This percentage is higher with some racial and social groups, as 93.1% of black people who smoke also started with menthol-flavored tobacco products.
Menthol also causes stronger addiction than non-menthol products, especially with youths.